Scene 01
The gate
Most brands think Amazon is one thing: the marketplace where you list your products yourself (called 3P — third-party, usually run through Amazon's FBA fulfillment service). There's a second channel that most brands have never been exposed to because it's invitation-only — Amazon itself buys your product wholesale and resells it to its customers as Sold by Amazon.ca. That's called 1P (first-party). We hold an active 1P vendor account on Amazon.ca. You sell us your products at wholesale; we put them onto Amazon as Amazon's own listings — with 45-day payment terms and no inventory tying up your working capital.
Most brands can't get in directly. Since late 2024, Amazon has been actively reducing direct vendor relationships, consolidating around larger suppliers and aggregated accounts. New invitations are increasingly rare. We hold the account. You wholesale to us.
Your products show up on Amazon Canada as "Sold by Amazon.ca."
We become your only Amazon presence. Your full eligible catalog flows through our wholesale account. One seller of record on Amazon, the default Add-to-Cart button (called the Buy Box) consistently won, the brand-protection workload concentrated on a single accountable party.
How Full Channel works → · Where it typically fits →
Alongside your existing Amazon presence. You keep running your self-service Amazon (3P, often using Amazon's FBA fulfillment service). We run the wholesale channel (1P) on a separate set of products in parallel. Each product sits in exactly one channel — no overlap on the Buy Box.
How Hybrid works → · Cascades PRO Select case →
Just a few hand-picked products. Your bestsellers, your daily-reorder consumables that benefit from Amazon's Subscribe & Save autopilot reorder feature, your B2B-friendly bulk sizes. The rest of your catalog stays where it lives.
How Selective works → · VPC Vacuum case → · Cen-Tec case →
Alongside your existing Amazon agency. They keep running everything they run today — advertising (PPC), A+ Content, DSP campaigns. We run the wholesale channel underneath. One unified Amazon presence, two operating layers.
How Agency Co-managed works → · For Amazon agencies →
Existing wholesale operations added Amazon Canada as one more wholesale customer in the rotation — no new operational headcount, the Amazon-specific layer handled by the partnership.
30–45 units a month to 400+ after moving one hero product to the wholesale channel. Category rank moved from below #40 to #7.
10 to 250+ units a month with improved margins on a big-but-light product that Amazon's size-based fulfillment fees had been crushing.
Amazon 1P (first-party) is the channel where Amazon buys your product wholesale and resells it to its customers as Sold by Amazon.ca. It's run through Amazon's Vendor Central platform and is invitation-only — most brands can't get in directly. We hold an active Amazon Canada 1P vendor account and operate the channel for the brands we partner with.
FBA (Fulfillment by Amazon) is part of the 3P / Seller Central program — you list and sell your own products on Amazon, and Amazon handles fulfillment. You remain the seller of record. With 1P, Amazon itself is the seller — you sell to Amazon wholesale, Amazon resells. Different revenue model, different listing trust signal, different unit economics.
Yes. Amazon doesn't accept applications for direct vendor relationships — they invite suppliers, and since late 2024 they've been actively reducing new vendor invitations and consolidating around larger aggregated accounts. We hold the invite. Brands wholesale through us to access the 1P channel.
No. We work with brands based anywhere as long as the products can be shipped to Amazon Canada's fulfillment network. Many US-based brands use us specifically to add Amazon Canada as a clean channel without setting up Canadian operations themselves.
1P (first-party / Vendor Central / wholesale-to-Amazon): Amazon buys from a vendor and resells, listings show Sold by Amazon.ca, invitation-only access, Net 45 wholesale terms. 3P (third-party / Seller Central / often using FBA): you list and sell directly, your brand name appears as seller, anyone can sign up, 14-day disbursement. Both are real Amazon channels — the right one depends on your product and goals.