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The workshop
Three kinds of partners we work with — Amazon agencies, brand consultants, distribution strategists — each with a different way to bring us into their client engagements for the Amazon-wholesale channel (called 1P — first-party, where Amazon buys from a vendor and resells). Same partnership values across all three. Your scope stays your scope. Your client relationship stays your client relationship. Referral economics are straightforward. Communication discipline.
Same standards across all three partner archetypes. Scope preserved — whatever scope you run today, we don't touch it; we add one operational capability without absorbing yours. Client relationship protected — you're on every call, copied on every email, in the loop on every decision. Referral economics straightforward — tier-based percentage of wholesale revenue, paid quarterly against realized revenue, no expiration, no exclusivity required. Communication discipline — we don't surface scope-expansion ideas to your client unilaterally; we don't propose strategic framings outside conversations you've invited us into. These aren't four separate commitments. They're one commitment said four ways: you stay primary in your relationship with your client; we are the operator of one specific channel within whatever strategy or architecture you've authored.
You operate on Amazon today. We add the one capability you can't build.
Your retainer is paid by your client for the operational work you do. We're paid out of the wholesale spread on the SKUs we run as 1P. Two revenue streams in different parts of your client's P&L; neither competes with the other. We coordinate with you on the few decisions that touch both channels — A+ Content updates, cross-channel advertising strategy, brand registry alignment.
You advise on positioning and strategy. We're your back-pocket 1P capability.
The strategy is yours. Whether 1P fits the client at all, which SKUs make sense, when in the brand's lifecycle to populate it, how it sits in the broader channel portfolio — those are advisory questions you answer. We provide tactical clarity on what 1P actually delivers and run the channel once the strategy calls for it.
You architect the channel matrix. We run the Amazon Canada 1P cell.
You author the matrix — rows of product categories, columns of channels, cells assigned by margin structure and lifecycle stage. The Amazon 1P column is one of the few cells that's structurally hard to populate because Vendor Central is invitation-only. We hold the door. When your matrix calls for 1P, we run that one cell.
| Amazon agencies | Brand consultants | Distribution strategists | |
|---|---|---|---|
| What you do | Operate on Amazon (execution) | Advise on brand & strategy | Architect channel matrices |
| What you worry about most | Scope encroachment, retainer | Advisory primacy | Architecture primacy |
| How VendorSprout fits | Operational layer alongside scope | Back-pocket capability in pitch | The 1P cell of your matrix |
| Default engagement model | Agency Co-managed | Agency Co-managed | Agency Co-managed |
| Specific audience page | /for-amazon-agencies/ | /for-brand-consultants/ | /for-distribution-strategists/ |
VendorSprout is the operator for one specific channel — Amazon Canada 1P — that you can confidently include in client engagements, strategies, or matrices because you have us in the loop. We're not a competing advisor, a competing operator, or a competing relationship layer. We're the partner that makes the 1P question answerable for the clients whose architecture or strategy calls for it.
Manufacturer-archetype Hybrid: for client brands with existing wholesale operations, 1P slots into the wholesale apparatus they already run.
Single hero SKU 3P → 1P switch. The unit-economic outcome partners enable when the call is "this SKU should be on 1P."
High-cube SKU rescued from FBA size-tier pricing. The channel-conflict resolution outcome strategists and consultants can identify with partner introductions.
The simple test: do you operate (execute), advise (frame strategy), or architect (design channel matrices)? Agencies operate. Consultants advise. Strategists architect. The specific audience page that matches your day-to-day role is the right starting point. If you're a hybrid (e.g., an agency that also offers strategy), pick the page that matches what you spend most of your time on; the partnership accommodates the hybrid case.
Shared partnership values (see the callout above): scope preserved, client relationship protected, referral economics straightforward, communication discipline. The Agency Co-managed engagement model is the default for any partner-introduced engagement. Referral economics tier the same way regardless of which archetype introduces the client.
The objections we address (agencies worry about scope; consultants worry about advisory primacy; strategists worry about architecture primacy), the framing language we use (operational layer / back-pocket capability / matrix cell), and the specific FAQ depth on the page. The underlying offer is the same.
Yes. Many of our partners are hybrid. Pick the page that matches the role you'd most often introduce us in. The partnership structure accommodates hybrid practice without requiring you to choose.
Tier-based percentage of wholesale revenue from each client engagement, paid quarterly against realized revenue. Starting in the mid-single-digit range, scaling to double digits at portfolio volume. No expiration, no exclusivity required. Specifics negotiated case-by-case in the partner-program agreement; full one-pager available on partnership conversation.
If you've already identified your archetype, the specific audience page CTA goes straight to a partnership conversation tagged by source. If you'd rather start with a general partnership conversation and figure out the framing together, the CTA at the bottom of this page also works.