Insurance and operational coverage
General liability, product liability (for the inventory we take title to), warehouse-cargo coverage on inventory in our possession, and errors-and-omissions coverage on operational decisions made on the brand's behalf. Certificates available on request as part of the wholesale-agreement signing process.
Brand data and confidentiality
Brand-side data we receive during the engagement — SKU lists, wholesale pricing, unit-economic models, sales forecasts, A+ Content drafts — is treated as confidential. We don't share brand-specific information across our other partnerships. The wholesale supply agreement includes standard mutual confidentiality terms covering this scope.
Amazon vendor data
Vendor-side performance data we generate on the brand's SKUs (PO velocity, sell-through, Buy Box win rate, vendor metrics) is shared with the brand on the agreed reporting cadence. We don't aggregate brand-specific performance data into industry reports or competitive intelligence; the data stays with the brand it belongs to.
Brand identity and presentation
The brand identity on Amazon listings — title, bullets, images, A+ Content, brand store reference — remains the brand's. We coordinate updates with brand-side direction; we don't unilaterally change brand-facing presentation. Brand registry coverage stays with the brand; we operate within it on the 1P SKUs we sell.
Contractual structure
The wholesale supply agreement is a standard wholesale commercial contract — terms commonly seen in Canadian wholesale relationships between manufacturers and distributors. Reviewed and signed by the brand's counsel in the normal course. Two to four pages typical for the master agreement; per-SKU schedules attached as needed.
Dispute resolution
The agreement specifies how operational disputes (delivery issues, quality questions, pricing disagreements, vendor-side complications) are handled — escalation path, response timelines, mediation if needed before formal action. Standard commercial structure; available for review during agreement negotiation.
Exit clauses
The wholesale supply agreement is terminable on notice. Typical commercial terms: 60–90 days written notice, depending on inventory position at the time of termination. No lock-in. No annual commitment. No break fees. Inventory the vendor has already PO'd from the brand is handled per the transition plan in the exit conversation.
The boring stuff matters
For brands evaluating whether to entrust their Amazon channel to a wholesale partner, these protections are what separate a real commercial relationship from a fuzzy promise. The protections are durable because they're standard wholesale practice — what every wholesale relationship in the country runs on, applied to the Amazon-channel context.
