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The channel matrix
Pet, beauty, supplements, household, hardware, food, industrial supplies, baby, toys, and more. Each industry has its own economics on Amazon — what works for a supplement brand is different from what works for a power-tool brand. Scroll down to find your category and see how the Amazon-wholesale channel typically fits brands like yours.
Eighteen industry pages covering the major consumer and B2B categories where Amazon Canada has meaningful volume. Each page covers the dynamics specific to that category, how the wholesale channel typically fits each sub-segment, the setup configuration that usually lands, and the case studies most relevant for brands like yours. If your catalog crosses multiple categories or doesn't map cleanly to any, the discovery call is the right place to walk it through.
Categories where the wholesale-to-Amazon channel typically pays best: consumables that compound on Subscribe & Save (supplements, beauty, household, pet food, grocery, baby), B2B-heavy categories where Amazon Business pricing matters (industrial, office, hardware, clinical/professional health), and any category with big-but-light items penalized by FBA's size-based fees (sports / outdoor, kitchen cookware, lawn equipment).
Usually not, with narrow exceptions. Apparel's size variation, return-rate economics, and lifecycle iteration speed all argue for the 3P / FBA channel. Specific situations where 1P fits apparel: non-size-varying accessories (hats, scarves, jewelry), workwear / uniform with B2B pack-size relevance, premium brands with chronic unauthorized-reseller issues, and stabilized established-performance staples.
It's the strongest case in the brief. Industrial, professional, MRO, janitorial, and clinical / healthcare buyers source through Amazon Business at scale — and Amazon Business pricing is a 1P-only feature. Industrial brands not on 1P are structurally underweight in the channel where their customer is buying.
Supplements and food are eligible with Health Canada labelling and category-specific compliance handled correctly. Alcoholic beverages and cannabis-adjacent products are outside Amazon's 1P scope entirely. Prescription drugs are outside the 1P program. Some refrigerated / frozen / fresh categories are also outside scope. We surface regulatory considerations on the discovery call.