What the cases show, taken together
Across the four cases, a consistent pattern emerges: the outcomes are properties of channel architecture, not of how hard the brand worked. Same brands, same products, same customer demand — different channel setup, very different numbers.
VPC Vacuum and Cen-Tec Systems show what happens when you sort products one by one and put each one in the channel that actually fits its economics (10× and 25× on individual products where the wholesale channel finally matched the unit economics). Cascades PRO Select shows what the manufacturer pattern looks like — an established brand with existing wholesale relationships adding Amazon Canada as one more wholesale customer in the rotation. Persil illustrates how Amazon's autopilot reorder feature (Subscribe & Save) compounds recurring revenue for consumer brands when the bestseller consumables move to the wholesale channel.
The cases aren't interchangeable. Each illustrates a different setup configuration and a different problem that the wholesale channel solves. Brands evaluating their own situation usually find that one or two cases map most directly — those are the patterns to focus on. The others are useful context.
The next step: pick the case whose pattern matches your situation, read it in depth, then bring your specific context to a discovery call.
